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Dana Reimers, Director of Customer Success

The reason working with ODL feels different.

Dana Reimers is Director of Customer Success at ODL Orthodontic Lab. She built ODL’s customer success operation around the Unreasonable Hospitality methodology, with one simple standard: we don’t stop until the customer is happy.

Areas of expertise:

  • Orthodontic lab customer experience and practice onboarding
  • One-to-one training on ODL's platforms (EasyRx, MyVivid Portal)
  • Customer success and team leadership
  • Brand

Background

Director of Customer Success, ODL Orthodontic Lab, Buffalo NY. She came to orthodontics from brand and retail, including a role as Senior Brand Manager at Free People, and built ODL’s customer experience around the Unreasonable Hospitality standard. She is a graduate of SUNY Fredonia and the Fashion Institute of Technology. On the standard: “We don’t stop until the customer is happy. That is our guarantee.”

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