Dana Reimers, Director of Customer Success

Director of Customer Success, ODL Orthodontic Lab, Buffalo NY. She came to orthodontics from brand and retail, including a role as Senior Brand Manager at Free People, and built ODL’s customer experience around the Unreasonable Hospitality standard. She is a graduate of SUNY Fredonia and the Fashion Institute of Technology. On the standard: “We don’t stop until the customer is happy. That is our guarantee.”