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odl pop

Lab partnership built for POP Members

Private Practice Power. DSO-Level Buying Strength.

POP is a national network of independent orthodontists who collaborate to gain group-level pricing and resources, without selling to a DSO or OSO.

ODL is the preferred lab partner built to support POP members with consistent quality, priority service, and scalable systems.
Get My Benefits
Become a POP Member

What POP Member practices have access to

Reserved for qualified partners and reviewed intentionally.

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First Month Free Shipping

  • First Month Free

Get your first month of shipping for free with 30% discounted shipping in perpetuity.

odl ortho vivid A la carte

VIVID Clear Retainers

  • 52% Off For POP Members

Built to support predictable treatment outcomes and operational efficiency. Access to reduced rates designed for POP members.

infinityRPE

Infinity RPE (Exclusive)

  • 24% Off For POP Members

Advanced expansion solutions with partner-level pricing available exclusively through this collaboration.

Access is granted based on fit and availability, not automatically.

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The Lab Behind POP-Level Scale
Digital precision. Predictable delivery. Preferred pricing for POP members.
Who is ODL?

We're ODL: The lab POP chose to partner with

You work hard to run a lean, efficient practice. We help make that easier, without compromising quality, precision, or turnaround time.

Here's what makes us different:

Over a century of orthodontic expertise
Founded with direct ties to Dr. Edward Angle. Five generations have refined their approach to appliance manufacturing.
Boutique approach at scale
Volume is handled without sacrificing quality. Every case gets attention. Every appliance is built to reduce your chair-side friction.
Digital innovation meets hands-on craftsmanship
Modern workflows and technology combined with skilled technicians who care about the details.
Trusted by practices who care about outcomes
Orthodontists stay with ODL for decades. Many have never switched labs because they never needed to.
Real people behind every case
You work with actual humans who know your name, understand POP standards, and want your cases to succeed.
Why POP selected ODL as a Preferred Lab Partner
Hear from POP Managing Partner, Scott Haley.
odl appliance cut out power screw
Why This Partnership?

We support practices taking a deliberate approach to growth.

Both ODL and POP work with orthodontic teams who care about predictable outcomes, operational clarity, and long-term decisions. Not short-term wins.

Instead of opening preferred pricing to everyone, both organizations chose a more thoughtful model: offering access to practices meeting shared expectations and standards.

This partnership is being introduced in a controlled rollout to make sure quality and consistency stay intact as new POP members come on board.

If you are already working with ODL, this partnership does not change your relationship. It expands our network of POP members.

pop odl lab buffalo ny 2
odl appliance cut out vivid

WHat are the benefits of working with ODL & POP?

Each part of this partnership plays a distinct role. They work best together.

ODL Benefits

Built for practices who care about the details.

ODL is a boutique orthodontic lab focused on precision, repeatability, and accountability. Everything is designed to reduce chairside friction and support predictable outcomes, especially as case volume grows.

With roots going back over 100 years to Dr. Edward Angle and five generations of orthodontic expertise, ODL is not built for high-volume, lowest-cost production.

Consistency matters more than speed alone.

  • Consistent manufacturing standards across every case
  • Orthodontist-first workflows designed to reduce friction
  • Real people behind every case, not anonymous production lines
  • Digital innovation paired with hands-on craftsmanship
Get My Benefits
"Perfect fitting appliances, progressive approach, easy and on time appliance deliveries. In fact I use them and I'm in California. A little more in cost than other labs but you get what you pay for!!!"
Majeroni Orthodontics
Current POP Member and ODL Partner for over a decade
POP Benefits

A community shaped by alignment, not access.

POP founders, Dr. Scott Nord, Dr. Bryan Horsley, Dr. Joe Feller, and Dr. Blake Maxfield, saw shifts in the orthodontic market with the rise of DSOs and OSOs and understood that while there may be a benefit to being part of a larger group, that does not mean there is a need to forgo each practice’s independence.

 There is power in numbers and collaboration, but there is also power in autonomy. Our mission is to combine these advantages and, in doing so, strengthen independent practices

  • Collaborative peer network focused on sustainable growth
  • Group purchasing power without giving up independence
  • Access to vetted partners who understand private practice dynamics
  • Business support respecting clinical autonomy
Become a POP Member
odl pop partnership founders
odl pop

A practical collaboration with clear intent.

This partnership works because expectations are aligned on both sides. POP members get access to a lab operating at their level. ODL partners with practices valuing consistency over constant vendor changes.

For many practices, the value is not pricing. It is fewer variables, fewer vendor changes, and fewer operational distractions.

Both organizations understand sustainable growth comes from reducing complexity, not adding it.

Get My Benefits
Become a POP Member
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A simple, human next step

No automation loops. No instant pricing drops. A clear conversation.

Request access using the form below

Share a few details about your practice so we understand your needs and confirm eligibility.

Verify partnership eligibility and practice fit

Our team will reach out personally to confirm your POP membership status or discuss whether POP might be a good fit for your practice.

Connect with a real person to determine next steps

If there is alignment, we will walk you through getting started. This includes onboarding, workflow integration, and any questions you have.

Get My Benefits
Become a POP Member

Trusted by practices who value consistency

Hear directly from orthodontic teams and partners working inside the POP ecosystem.

Why POP Members Choose ODL
Dr. Jeannie Moody’s Experience

When I think of what the ideal orthodontic lab should provide my office, I think of things like easy, high tech Rx communication, quick turnover times, fair pricing, and of course (and most importantly) products that fit my patients the first time. I have been using ODL exclusively for more than 10 years professionally and they have never failed to execute each of the above points with precision… I would without one single hesitation recommend them to any Orthodontist looking to upgrade their current lab situation.

Dr. Brian Mattiacio

I can’t say enough great thing about ODL and their team… I have no regrets and don’t see us switching back anytime soon… Their digital platform using utilizing EasyRx makes the communication seamless and easy. The quality of the appliance along with their packaging is top notch. The turn around time is very good, especially for a lab that is across the country from us. This lab is by far the best I’ve ever worked with. Thanks Tom and team for taking such great care of us.

Dr. Matthew Freeman

Perfect fitting appliances, progressive approach, easy and on time appliance deliveries. In fact I use them and I’m in California. A little more in cost than other labs but you get what you pay for!!!

Dr. David Majeroni

By far the best lab i’ve ever dealt with as an orthodontist. I have been practicing for 11 years, and have dealt with a number of labs in my career… Their Vivid retainers are great with accurate virtual bracket removal. Easy Rx is a huge advantage for online Rx’s as well. Above all however, the customer service is tops! If you need a new lab ODL should be your first choice!

Dr. Doug Palaganas

We’ve been working with ODL for over a year now. Very high quality appliances, on time and great fit. We are happy we found them.

Dr. Neil Kanning

Awesome orthodontic lab. Easy to work with. Professional team. We never have problems with remakes, communication issues, or quality once we switched to ODL.

Dr. Jordan Lamberton

Is this the right fit for your practice?

This partnership works best when expectations are aligned from the start.

  • Focuses on long-term growth, not short-term savings
  • Group purchasing power without giving up independence
  • Access to vetted partners who understand private practice dynamics
  • Business support respecting clinical autonomy
  • Focused primarily on the lowest available lab pricing
  • Looking for short-term savings over long-term consistency
  • Prefer a transactional vendor relationship
  • Not interested in strategic alignment or partnership

Get Started with ODL today!

If you're a POP member, we've got great options for you. If you're not a POP member, let us know and we can show you how to become one (it's easier and less expensive than you think!)

Are you a POP member?
Consent

Frequently Asked Questions

Common questions about the ODL × POP partnership.

Do I have to switch my entire practice to ODL?

No. Start with one case. Test the quality and service. Many practices begin by sending aligners or RPE cases, then gradually shift more volume once they see the consistency.

What if I'm already happy with my current lab?

Great. Keep working with them. Your ODL access doesn't expire. Use it when you need a backup lab, want to try their specialty products, or decide you want a change. The access is there when you need it.

How long does activation take?

Usually within 24 hours. We verify your POP membership, set up your account, and send you everything you need to start ordering.

Is there a minimum order requirement?

No. Order one case or one hundred. Your member pricing applies regardless of volume.

What if I've never used ODL's ordering system?

ODL uses EasyRx, a simple online portal. After activation, you'll get access credentials and a quick walkthrough. Most practices are ordering confidently within their first case.

Can I see pricing before I activate?

Certainly! Just fill out the form below and we would be happy to have a discussion about pricing.

What if I'm not in POP yet?

Request an introduction to Scott Haley, CEO of the POP group using the form below. He'll walk you through POP membership and how to access this partnership once you join.

Does ODL work with my practice management software?

ODL integrates with most major ortho software systems. The ODL team will help you set up the connection during onboarding.

What happens after my first month of free shipping?

You'll then still continue to get the amazing POP shipping discount of 30%!

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We live by text messages to save you time!

For current or inquiring customers text or call:
716-839-1900 

155 Chandler St. Suite 2A
Buffalo, NY 14207

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