Lab partnership built for POP Members
Private Practice Power. DSO-Level Buying Strength.
What POP Member practices have access to
Reserved for qualified partners and reviewed intentionally.
First Month Free Shipping
- First Month Free
Get your first month of shipping for free with 30% discounted shipping in perpetuity.
VIVID Clear Retainers
- 52% Off For POP Members
Built to support predictable treatment outcomes and operational efficiency. Access to reduced rates designed for POP members.
Infinity RPE (Exclusive)
- 24% Off For POP Members
Advanced expansion solutions with partner-level pricing available exclusively through this collaboration.
Access is granted based on fit and availability, not automatically.
Who is ODL?
We're ODL: The lab POP chose to partner with
You work hard to run a lean, efficient practice. We help make that easier, without compromising quality, precision, or turnaround time.
Here's what makes us different:
Why This Partnership?
We support practices taking a deliberate approach to growth.
Both ODL and POP work with orthodontic teams who care about predictable outcomes, operational clarity, and long-term decisions. Not short-term wins.
Instead of opening preferred pricing to everyone, both organizations chose a more thoughtful model: offering access to practices meeting shared expectations and standards.
This partnership is being introduced in a controlled rollout to make sure quality and consistency stay intact as new POP members come on board.
If you are already working with ODL, this partnership does not change your relationship. It expands our network of POP members.
WHat are the benefits of working with ODL & POP?
Each part of this partnership plays a distinct role. They work best together.
ODL Benefits
Built for practices who care about the details.
ODL is a boutique orthodontic lab focused on precision, repeatability, and accountability. Everything is designed to reduce chairside friction and support predictable outcomes, especially as case volume grows.
With roots going back over 100 years to Dr. Edward Angle and five generations of orthodontic expertise, ODL is not built for high-volume, lowest-cost production.
Consistency matters more than speed alone.
- Consistent manufacturing standards across every case
- Orthodontist-first workflows designed to reduce friction
- Real people behind every case, not anonymous production lines
- Digital innovation paired with hands-on craftsmanship
"Perfect fitting appliances, progressive approach, easy and on time appliance deliveries. In fact I use them and I'm in California. A little more in cost than other labs but you get what you pay for!!!"
Majeroni Orthodontics
Current POP Member and ODL Partner for over a decade
POP Benefits
A community shaped by alignment, not access.
POP founders, Dr. Scott Nord, Dr. Bryan Horsley, Dr. Joe Feller, and Dr. Blake Maxfield, saw shifts in the orthodontic market with the rise of DSOs and OSOs and understood that while there may be a benefit to being part of a larger group, that does not mean there is a need to forgo each practice’s independence.
There is power in numbers and collaboration, but there is also power in autonomy. Our mission is to combine these advantages and, in doing so, strengthen independent practices
- Collaborative peer network focused on sustainable growth
- Group purchasing power without giving up independence
- Access to vetted partners who understand private practice dynamics
- Business support respecting clinical autonomy
A practical collaboration with clear intent.
This partnership works because expectations are aligned on both sides. POP members get access to a lab operating at their level. ODL partners with practices valuing consistency over constant vendor changes.
For many practices, the value is not pricing. It is fewer variables, fewer vendor changes, and fewer operational distractions.
Both organizations understand sustainable growth comes from reducing complexity, not adding it.
A simple, human next step
No automation loops. No instant pricing drops. A clear conversation.
Request access using the form below
Share a few details about your practice so we understand your needs and confirm eligibility.
Verify partnership eligibility and practice fit
Our team will reach out personally to confirm your POP membership status or discuss whether POP might be a good fit for your practice.
Connect with a real person to determine next steps
If there is alignment, we will walk you through getting started. This includes onboarding, workflow integration, and any questions you have.
When I think of what the ideal orthodontic lab should provide my office, I think of things like easy, high tech Rx communication, quick turnover times, fair pricing, and of course (and most importantly) products that fit my patients the first time. I have been using ODL exclusively for more than 10 years professionally and they have never failed to execute each of the above points with precision… I would without one single hesitation recommend them to any Orthodontist looking to upgrade their current lab situation.
Dr. Brian Mattiacio
I can’t say enough great thing about ODL and their team… I have no regrets and don’t see us switching back anytime soon… Their digital platform using utilizing EasyRx makes the communication seamless and easy. The quality of the appliance along with their packaging is top notch. The turn around time is very good, especially for a lab that is across the country from us. This lab is by far the best I’ve ever worked with. Thanks Tom and team for taking such great care of us.
Dr. Matthew Freeman
Perfect fitting appliances, progressive approach, easy and on time appliance deliveries. In fact I use them and I’m in California. A little more in cost than other labs but you get what you pay for!!!
Dr. David Majeroni
By far the best lab i’ve ever dealt with as an orthodontist. I have been practicing for 11 years, and have dealt with a number of labs in my career… Their Vivid retainers are great with accurate virtual bracket removal. Easy Rx is a huge advantage for online Rx’s as well. Above all however, the customer service is tops! If you need a new lab ODL should be your first choice!
Dr. Doug Palaganas
We’ve been working with ODL for over a year now. Very high quality appliances, on time and great fit. We are happy we found them.
Dr. Neil Kanning
Awesome orthodontic lab. Easy to work with. Professional team. We never have problems with remakes, communication issues, or quality once we switched to ODL.
Dr. Jordan Lamberton
Is this the right fit for your practice?
This partnership works best when expectations are aligned from the start.
- Focuses on long-term growth, not short-term savings
- Group purchasing power without giving up independence
- Access to vetted partners who understand private practice dynamics
- Business support respecting clinical autonomy
- Focused primarily on the lowest available lab pricing
- Looking for short-term savings over long-term consistency
- Prefer a transactional vendor relationship
- Not interested in strategic alignment or partnership
Get Started with ODL today!
If you're a POP member, we've got great options for you. If you're not a POP member, let us know and we can show you how to become one (it's easier and less expensive than you think!)
Frequently Asked Questions
Common questions about the ODL × POP partnership.
No. Start with one case. Test the quality and service. Many practices begin by sending aligners or RPE cases, then gradually shift more volume once they see the consistency.
Great. Keep working with them. Your ODL access doesn't expire. Use it when you need a backup lab, want to try their specialty products, or decide you want a change. The access is there when you need it.
Usually within 24 hours. We verify your POP membership, set up your account, and send you everything you need to start ordering.
No. Order one case or one hundred. Your member pricing applies regardless of volume.
ODL uses EasyRx, a simple online portal. After activation, you'll get access credentials and a quick walkthrough. Most practices are ordering confidently within their first case.
Certainly! Just fill out the form below and we would be happy to have a discussion about pricing.
Request an introduction to Scott Haley, CEO of the POP group using the form below. He'll walk you through POP membership and how to access this partnership once you join.
ODL integrates with most major ortho software systems. The ODL team will help you set up the connection during onboarding.
You'll then still continue to get the amazing POP shipping discount of 30%!