Website Performance
Feb 2023 โ Feb 2026 ยท Google Analytics
Active Users
172K
3-year total
New Users
173K
Strong new acquisition
Avg. Engagement Time
1m 01s
Per active user
Engaged Sessions / User
1.2
Quality engagement signal
Daily Active Users โ 3-Year Trend
Consistent baseline with strong late-period acceleration toward record highs
Traffic Source Attribution
Sessions by channel ยท all-time
- 1Organic Search141K
- 2Direct81K
- 3Referral8.5K
- 4Paid Search7.8K
- 5Paid Social5.3K
- 6Email5.3K
- 7Display3.4K
New Marketing Leads
Q1 2023 โ Q1 2026 ยท HubSpot CRM
Total Leads
2,634
All-time contact count
Best Quarter
459
Q4 2025 โ record high
Q1 2026
269
Strong start to 2026
2025 Total
1,050
Q1โQ4 2025 combined
New Marketing Leads by Quarter
Contact creation count โ Q1 2023 through Q1 2026
Social Media Performance
Since May 2025 ยท Meta Business Suite
๐ธ Instagram
Since May 2025
Content Interactions & Link Clicks โ Monthly
๐ Facebook
Since May 2025
Visits & Link Clicks โ Monthly
Google Business Profile
Sep 2025 โ Feb 2026 ยท Google Business
Profile Interactions
1,727
Total actions taken
Profile Views
4,860
People viewed your profile
Website Clicks
829
Clicks from Business Profile
Calls
358
Calls from Business Profile
Profile Interactions โ Monthly
Business Profile interactions Sep 2025 โ Feb 2026
How People Found You
Platform & device breakdown ยท 4,860 total views
GSearch Desktop
3,045 ยท 63%
GSearch Mobile
1,231 ยท 25%
GMaps Mobile
427 ยท 9%
GMaps Desktop
157 ยท 3%
Top Search Terms
Searches that surfaced ODL's Business Profile ยท 1,610 total
1odl318
2odl ortho lab316
3odl lab234
4odl dental lab230
5odl orthodontic lab225
Organic SEO Performance
2024 โ 2026 ยท Ahrefs ยท odlortho.com
Domain Rating
36
โ +9 increase
Referring Domains
123
โ +47 gained
Active Backlinks
409
โ +223 gained
Organic Pages
90
Growing index
SEO Growth Trends โ Feb 2024 to Feb 2026
Organic traffic, referring domains & organic pages indexed
February 2026 Snapshot
Current-state key metrics
- Avg. Organic Traffic / mo3,158
- Organic Traffic Value / mo$2,402
- Avg. Impressions66,139
- Referring Domains123
- Domain Rating36
- Organic Pages Indexed90
- All-Time Backlinks5.6K
AI Platform Citations
Emerging Channel ยท Ahrefs AI Tracking
๐ก
AI citations are a new and rapidly growing visibility channel. ODL Ortho Lab is already being referenced when users query AI assistants about orthodontic labs and dental services. 66 Google AI Overview appearances and 15 ChatGPT citations position ODL ahead of most competitors in this emerging landscape.
Google AI Overview
66
Pages: +27 new
ChatGPT
15
Pages: +13 new
Gemini
2
Pages: +2
Copilot
2
Pages: +2
Perplexity
0
Growth opportunity